Be:Fit London

The UK's best-kept fitness secret

Imagine beating the stop watch. Imagine strength. Imagine confidence. Imagine 15,000 women becoming healthier & happier. Join the movement

For 3 days, Be:Fit London will take over the Business Design Centre to equip women with the tools to ditch the fads and become healthier and happier.

With everything you need to upgrade your lifestyle under one roof, you’ll train with the UK’s master trainers in our bespoke fitness studio, learn from the capital’s top wellness, nutrition and health experts, meet Olympic icons and discover over 125 hand picked premium brands.

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Tone in the Reebok Fitness Studio

London’s premier master trainers will give you the chance to try the capital’s hottest classes completely free – no wasted sign up fees or gym memberships!

Cook in our Total Kitchen

Throughout Be:Fit London Total Greek Yoghurt will be showing your how to make delicious protein packed recipes in their live kitchen.

Celebrity chef Sophie Michell will show you how to create tasty, healthier versions of your favourite dishes with simple ingredients. She’ll be sharing her top tips to help you create delicious breakfasts, and using Total Greek Yoghurt as replacement for ricotta or mayonnaise on your pizza; to make creamy dips or salad dressings or replace butter in your baking.

Find out more about Total Kitchen here.

Get a free Health Check

As women, we often put our own worries and health to one side as we juggle family, friends and careers.

Knowing your body is an essential part of staying healthy and preventing future illness and injuries. At Be:Fit London we’re offering you the chance to receive a free health check
(worth £90) where a trained expert will check your blood pressure, BMI and more to give you an overview of your general health and wellbeing.

2xU, Human performance multiplied

Maximise your post workout routine in 2XU’s performance and recovery clinic

Find out more

Meet the Experts

Get access to a dream team of health, nutrition and wellbeing experts in our theatre.


In our Luxe Lounge

Rest is an essential part of training. Be:Fit London’s Luxe Lounge, in association with Harper’s Bazaar, will give you the chance to relax & recharge with a restorative sports massage.

As a Luxe Lounge ticket holder you’ll receive;

  • A restorative 30 minute sports massage and postural alignment consultation (worth £35)
  • Fast-track entry to Be:Fit London (worth £18)
  • Luxury Tote Bag worth over £75 (includes Active Bod Mind Over Matter Balm, Vitabiotics Osteocare Liquid & Jointace Max, Physio Plan Cold Pack, juicing guide from Mojo, Bottle Green Cordial, Eat Natural Bar and more…)
  • Fast-track entry to classes, talks and the Total Greek Yoghurt Kitchen
  • Access to exclusive lounge throughout the day
  • A complimentary glass of bubbly (post-massage) or juice
  • Concierge service
  • Complimentary cloakroom use
  • VIP paypoint in Cafe

A limited number of Earlybird Luxe Lounge tickets are on sale now for £50. (Offer expires Tuesday 3rd March)

Luxe Lounge Unlimited

Upgrade to a Luxe Lounge Unlimited pass and you’ll receive luxe lounge access every day at Be:Fit London, plus a restorative sports massage treatment.

A limited number of Earlybird Luxe Lounge Unlimited passes are on sale now for £80. (Offer expires Tuesday 3rd March)

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Boomcycle, teapigs, Vitamix, Quest Nutrition, Vita Coco, Purition, Byron & Bronte, Insanity.

Discover who's part of Be:Fit London

We’ve hand selected over 125 premium brands to bring you the industry leaders from across health, fitness and nutrition.

See our Brands


This is not a quick fix, it's a permanent change. Upgrade your lifestyle

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Visiting Be:Fit London

We look forward to welcoming you to Be:Fit London. Buy your ticket today and plan your travel with ease.

Opening Times

Friday 1st May 10am – 6pm
Saturday 2nd May 10am – 6pm
Sunday 3rd May 10am – 4pm

Day Spa open until 6pm on Sunday

Ticket Prices

Adult (13yrs and over) £18
Concession* £9
Child (up to 12yrs) £9
VIP Day Spa £50

Disabled visitors can be accompanied by 1 carer free of charge. Please email to arrange a carer ticket.

How to find us

The Business Design Centre is located in the heart of bustling Islington and is easily accessible with Angel and Islington & Highbury Tube Stations minutes away. The venue is also served by Upper Street Parking for those wanting to travel by car.

Plan your journey with TFL
Plan your journey with Citymapper


Business Design Centre
52 Upper Street
N1 0QH

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The Be:Fit Residents

Our leading experts will share their knowledge & give you the tools to optimise your training and improve your health.

The Be:Fit Bloggers

Real women and wellness stars share their journey to a healthy lifestyle with the #BeFitFam.



Put your brand in front of 15,000 affluent women. We have a range of options to suit your budget.

Exhibit at Be:Fit London


We create bespoke packages & experiences for our sponsors. Click below to find out more.

Become a Sponsor


Do you have an idea for a collaboration with Be:Fit London? We’d love to here from you. Click below to drop us a line.

Become a Partner

Get in touch

For more information or if you have a question, email us at;

For press enquiries please contact;